- How to Use: Massage into wet hair and scalp. Rinse. Follow with be curly advanced™ conditioner.
- Suitable for: All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C). All hair types: fine, medium and thick
- Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine.
- Sustainability: This brand is certified Cruelty Free through the Leaping Bunny program, therefore has committed never to conduct, commission, pay for, or allow tests on animals at any phase of development, for both ingredients and final products.
Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.
This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.
Created with our expert team of texture stylists.
94% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses when used with be curly advanced™ conditioner.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.















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